‘Necessity is the mother of invention’ the old proverb becomes the ultimate truth for global healthcare organizations in the current situation. The front-line healthcare staff has been fighting a war against the dreadful human tragedy due to COVID-19. In these turbulent times, digital technology is reshaping the care delivery system globally.
The healthcare industry was pretty slow in embracing the digital age. But, after the Corona pandemic, healthcare organizations have picked up at an unprecedented pace in the digital transformation journey. Also, more than 50%*** of patients are now ready to adopt digital tools as a way of quick cure solutions. Within six months, some significant variations were observed in medical management, like:
Healthcare leaders have been spellbound by noticing how technology has stepped up to help the affected people in this pandemic. A report reveals a 500%* increase in telehealth visits and remote worker’s number almost double-ups.
Providence Health of Washington State has reconfigured their chatbot ‘Grace’ with FAQ’s and COVID-19 symptoms related assessment. Providence Digital Innovation Group has noticed that 70,000 * patients log into the chatbot and received over one million emails enquiring about the disease symptoms and doctor consultations. The number of virtual visits has gone up by 10 to 15 times compared to the pre-pandemic situation.
Millions of people are now welcoming digital care therapies and open to adopting the virtual health visit. Now, most on-demand digital care services are:
Considering the present situation, the Government is relaxing healthcare regulations. Since the onset of the pandemic, social distancing has become mandatory for everyone, and that has started an experiment on remote care. The remote treatment makes patients more digitally empowered than ever.
According to the Google database report, from the starting of January to now, the most searched term is “Vaccine,” including the phrase “COVID-19 Vaccine trial and update.” Moreover, the below statistics have revealed a substantial increase in searches of preventive measures in South Asian countries.
Based on these above facts, we have found some astounding impacts on the global healthcare business due to this rapid transformation. An American market research company has already observed a hockey stick curve of the virtual care adoption system in the United States. Besides, US health insurers have admitted covering coronavirus related telemedicine. A French firm Doctolib SAS has experienced an 18-fold jump** on the medical video consultation within March 2020. Over one million people have used NHS 111online support for assessing nCov symptoms within the first week of site launching.
Besides all these benefits, there are some challenges in a digital transformation like:
However, healthcare organizations can get rid of these challenges and improve their adoption scale by following the below characteristics.
* Padmanabhan, P (contributor of CIO) ‘How the COVID-19 pandemic is reshaping healthcare with technology’, CIO, India Retrieved from: https://www.cio.com/article/3534499/how-the-covid-19-pandemic-is-reshaping-healthcare-with-technology.html
** Rethinking Digital Transformation of Healthcare Amid COVID-19: How Marketers Can Adapt to Changing Dynamics Retrieved from: https://useinsider.com/healthcare-amid-covid-19/
*** Vikram Kapur and Alex Boulton Covid-19 Accelerates the Adoption of Telemedicine in Asia-Pacific Countries, BAIN & COMPANY, Retrieved from: https://www.bain.com/insights/covid-19-accelerates-the-adoption-of-telemedicine-in-asia-pacific-countries/
An Entrepreneur, leader and technologist with over 18 years of experience. He is very focused on providing Technology and Advisory services to companies and has helped startups from different verticals to create technology platforms.
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